Dr. Jessica Mendelsohn

Physician | Speaker | Advocate for Direct Primary Care

  • Founder & CEO, New South Family Medicine & MedSpa

    Dr. Mendelsohn was raised in Virginia Beach, Virginia and pursued undergraduate studies at Virginia Tech. She obtained her M.D. from Eastern Virginia Medical School in Norfolk, Virginia After completing her residency in Family Medicine in Charlotte, NC, she became Board Certified in the same field and practiced full-time in Charlotte until 2014.

    During her time practicing in Charlotte, Dr. Mendelsohn was actively involved in physician leadership, serving as medical director and on various committees. She graduated from the McColl School of Business Physician Leadership Institute in 2012 and was voted as one of Charlotte "Top Doctors" that same year. Following the birth of her first son she shifted her focus to hospice work and became the medical director of an advanced care planning initiative. In 2018, recognizing the need for improved primary care in her community, Dr. Mendelsohn opened New South Family Medicine, which has since expanded to include a MedSpa.

Dr. Mendelsohn’s memberships, awards, and associations include the following:

  • Owner, New South Family Medicine & MedSpa

  • Co-Owner, Echelon Contrast Suites

  • Member, American Academy of Family Physicians

  • American Board of Family Medicine

  • Member, American Academy of Hospice and Palliative Medicine

  • Among “Top Doctors in Charlotte”, Charlotte Magazine (2012)

  • Raymond Van Wolkenton Award – Student Excellence in Family Medicine (2003)

  • Graduate of McColl School of Business Physician Leadership Institute (2012)

“Medicine should feel human again.
My mission is to help physicians rediscover the joy of practicing medicine — and to give patients the care and connection they deserve.”
— Dr. Jessica Mendelsohn

A Visionary in Direct Primary Care

Dr. Mendelsohn is a passionate leader in the DPC movement, empowering both patients and fellow physicians to rethink how healthcare is delivered.

Through New South’s membership-based model, she demonstrates how physicians can provide unhurried, personalized, and affordable care that prioritizes prevention, trust, and accessibility.

She also speaks nationally on the process of building and scaling a DPC practice — offering practical insight into business strategy, compliance, and patient-centered care models. Her talks inspire physicians to reclaim their autonomy and rediscover their love of medicine.

Speaking & Consulting

Dr. Mendelsohn regularly partners with medical organizations, conferences, and physician groups to educate and mentor professionals interested in launching or transitioning to Direct Primary Care.

Topics include:

  • How to Start and Grow a DPC Practice

  • The Future of Primary Care: Beyond Insurance

  • Building a Patient-First Model of Medicine

  • Integrating Wellness, Aesthetics, and Preventive Care in DPC

  • Leadership and Entrepreneurial Mindset for Clinicians

Her approach is authentic, data-driven, and empowering, offering real-world advice drawn from years of hands-on experience as both a practicing physician and business owner.

To book Dr. Mendelsohn for a speaking engagement, workshop, or podcast appearance, please fill out the form below.