Meet The New South
DPC Team
The New South Difference
Medicine is personal again.
At New South Family Medicine, we do things differently — on purpose. We believe healthcare works best when it’s built on trust, time, and real connection. That’s what makes direct primary care better. You have a personal relationship with your entire healthcare team.
In a world where medicine often feels rushed, complicated, and impersonal, we’ve chosen another path — one that puts you at the center of every decision.
The Direct Primary Care Team
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Dr. Jessica Mendelsohn
Founder & Chief Executive Officer
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Dr. David Mendelsohn
New South Physician
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Dr. Jason Perey
New South Physician
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Airely Friedel, PA-C
Physicians Assistant
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![Portrait of a woman with long brown wavy hair, wearing a black top, smiling against a gray background.]()
Kelsey Septimio, PA-C
Wellness Program Director, Injectables/Fillers Specialist
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Jennifer Roth
Phlebotomist
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Jeanie Sikkenga
DPC Manager
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![A woman with long wavy light brown hair, smiling, wearing a black top and a delicate necklace, against a gray background.]()
Bailey Zobel
Patient Coordinator
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![A smiling blonde woman with wavy hair, blue eyes, and fair skin, wearing a black top, a tortoiseshell chain necklace, and small earrings, against a gray background.]()
Hillary Murray
Chief Operations Officer
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Heather Johnsen
Patient Care Coordinator
What is the
New South Way?
At New South Family Medicine, we are different on purpose. With every interaction, you’ll feel connected, considered and heard. This isn’t just primary care; this is your lifetime of care.
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You’re more than a chart or a list of symptoms.
Our providers take the time to truly get to know you — your story, your goals, and your concerns. Longer visits and unhurried conversations mean we can dig deeper, understand the “why” behind what’s going on, and make decisions together.
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No call centers. No waiting weeks for a five-minute appointment.
When you need care, you reach us directly — by text, phone, or same-day visit. Because being accessible to you isn’t an add-on to our model; it’s the heart of it.
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We believe healthcare should be clear and affordable.
Your monthly DPC membership covers nearly everything we do — with no surprise bills or copays. You’ll always know what your care costs before we do anything, and we’ll help you find fair, transparent prices for anything outside our office.
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In traditional medicine, the system gets between you and your doctor. At New South, we’ve removed those barriers so the focus can return where it belongs — on your health and your life.
We’re here to be your partners in wellness — to guide, support, and celebrate every step toward a healthier you.
