The New South

Direct Primary Care Team

Medicine is personal again.

The New South Difference

At New South Family Medicine, we do things differently — on purpose. We believe healthcare works best when it’s built on trust, time, and real connection. That’s what makes direct primary care better. You have a personal relationship with your entire healthcare team.

In a world where medicine often feels rushed, complicated, and impersonal, we’ve chosen another path — one that puts you at the center of every decision.

Learn About DCP

The Direct Primary Care Team

  • Dr. Jessica Mendelsohn

    Founder & Chief Executive Officer

    Read Her Bio

  • Dr. David Mendelsohn

    New South Physician

    Read His Bio

  • Dr. Jason Perey

    New South Physician

    Read His Bio

  • Jazmin Andrews, FNP-C

    Family Nurse Practitioner

    Read Her Bio

  • Airely Friedel, PA-C

    Physicians Assistant

    Read Her Bio

  • Kelsey Septimio, PA-C

    Wellness Program Director, Injectables/Fillers Specialist

  • Jennifer Roth

    Phlebotomist

  • Shannon Shipe, FNP-BC

    BHRT & Filler/Injectable Specialist

  • Meg McInnis, FNP-C

    BHRT Specialist

  • Jeanie Sikkenga

    DPC Manager

  • Bailey Zobel

    Patient Coordinator

  • Hillary Murray

    Chief Operations Officer

  • Jessy Milicevic

    Chief Marketing Officer

What is the

New South Way?

At New South Family Medicine, we are different on purpose. With every interaction, you’ll feel connected, considered and heard. This isn’t just primary care; this is your lifetime of care.

  • You’re more than a chart or a list of symptoms.

    Our providers take the time to truly get to know you — your story, your goals, and your concerns. Longer visits and unhurried conversations mean we can dig deeper, understand the “why” behind what’s going on, and make decisions together.

  • No call centers. No waiting weeks for a five-minute appointment.

    When you need care, you reach us directly — by text, phone, or same-day visit. Because being accessible to you isn’t an add-on to our model; it’s the heart of it.

  • We believe healthcare should be clear and affordable.

    Your monthly DPC membership covers nearly everything we do — with no surprise bills or copays. You’ll always know what your care costs before we do anything, and we’ll help you find fair, transparent prices for anything outside our office.

  • In traditional medicine, the system gets between you and your doctor. At New South, we’ve removed those barriers so the focus can return where it belongs — on your health and your life.

    We’re here to be your partners in wellness — to guide, support, and celebrate every step toward a healthier you.

Want to Learn More About Our Practice?

Schedule a Meet & Greet with one of our New South Providers!

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