New South Family Medicine & MedSpa Privacy Policy

Effective Date: 10/01/2025
Last Updated: 10/31/2025

Welcome to New South Family Medicine (“we,” “our,” “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you share with us — both on our website and in connection with our Direct Primary Care services.

1. Information We Collect

We collect information from you in several ways to provide you with the best possible care and experience.

a. Information You Provide Directly

When you interact with our website or our office, we may collect:

  • Your name, email address, phone number, and other contact details

  • Information you provide through contact forms, appointment requests, or membership sign-ups

  • Health information you share voluntarily through patient intake forms or messages

b. Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and browser type

  • Pages visited and time spent on our site

  • Device information (computer, tablet, or phone)
    This helps us improve your online experience and website performance.

c. Cookies and Tracking Technologies

We may use cookies, pixels, or similar technologies to:

  • Remember your preferences

  • Analyze website traffic and performance

  • Improve our services and communication
    You can disable cookies through your browser settings, though some features may not function properly.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries or appointment requests

  • Provide medical and administrative services

  • Improve our website and patient communication

  • Send updates, newsletters, or important service information (you can unsubscribe anytime)

  • Comply with applicable laws and medical privacy standards

We will never sell or rent your personal information to third parties.

3. How We Protect Your Information

Your privacy is a top priority. We use administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse.

If you become a patient of New South Family Medicine, your medical information is protected under the Health Insurance Portability and Accountability Act (HIPAA). Only authorized team members involved in your care will access your records.

4. Sharing of Information

We may share limited information with trusted third-party partners who help us operate our business, such as:

  • Website hosting and email service providers

  • Payment processors for membership fees (secured and encrypted)

  • Appointment scheduling or telehealth platforms

These partners are required to protect your information and use it only for the purpose of supporting our services.

We may also disclose information when required by law, such as in response to a court order, subpoena, or government request.

5. Your Rights and Choices

You have the right to:

  • Access and correct your personal information

  • Request that we delete your information (subject to legal or medical record retention laws)

  • Opt out of marketing emails at any time

  • Ask questions about how your information is handled

To exercise these rights, contact us at info@newsouthmed.org

6. Third-Party Links

Our website may contain links to external websites (such as patient portals, labs, or resources). We are not responsible for the privacy practices or content of those sites. Please review their policies before providing personal information.

7. Children’s Privacy

We are committed to protecting children’s privacy. Our website is not directed to individuals under 13, and we do not knowingly collect information from them online. Any information shared about minors in the context of medical care is handled according to HIPAA and parental consent requirements.

8. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The latest version will always be posted on this page with an updated “Effective Date.”

9. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

New South Family Medicine & MedSpa
📍 441 Mercantile Place, Fort Mill SC 29715
📞 803-402-4410
📧 info@newsouthmed.org
🌐 newsouthfamilymedicine.com

❤️ Our Promise

At New South Family Medicine, your privacy and trust mean everything to us. We will always handle your information with honesty, respect, and care — just as we do in every other part of your healthcare experience.